ADVANTAGES OF BRANDING A USB Many startups and some existing companies may not grow as intended due to limited resources that are meant to drive sales. This is because for proper and effective marketing promotion to be run there is needed to start and strengthen an n internal marketing department. Alternatively, an external marketing consulting firm may be hired so that it can help drive the companies’ agenda. The only challenge is the cost of running such marketing campaign may be prohibitive. Therefore, due to the aforementioned challenge, companies and business enterprises may not meet the business objectives like penetrating the market with new products, expanding the market for existing company products, cutting a niche for the company brand or achieving competitive advantage over competitors in the same industry. Despite the shortage of resources to put the company brand out in the market, with some innovation, a company may still realize its objectives by exploring alternative and cheap marketing approach and still achieve the intended resources. One such marketing tactic is the use of custom flash drives which comes with so many benefits if rolled strategically. The principle advantage of marketing using a custom USB is that the method is very cost effective. The promo flash drives are not very expensive to purchase because cost may be influenced by the capacity of the flash drive, however, you may choose to buy those with realistic space like One GB and still serve the purpose. One the custom USB have been approach make an informed decision on who should be given and their distribution in order to have maximum brand exposure. The other major advantage of using custom USB is that, by putting logo or brand colors, customers have the image of the business wherever they are since they carry the information that they require using the USB. Further, even when using the flash drive on desktops or laptops, the brand exposure is well presented and it is engraved the impact may be for a very long time. Another the gain of using custom USB is that it can be presented to family members. Friends, best performing employee and loyal customers as a gift. The overall benefit of such an action is the brand exposure. To enhance the brand, promo USB can be presented in many designs, shapes, dimensions, and materials like wooden USB that has a friendly feel or a leather material that presents a mature style. If company colors are also incorporated, the effort can be very ideal for business. Besides that, it’s possible to easily distinguish the custom USB with that of others because of the uniqueness aspect. They can help even in tracking a lost or misplaced USB because of its distinguished identity.